Categories
Audience Development Strategy

Google Aims to Improve Quality of Search Results

With a new algorithm change, content farms are expected to suffer

Google announced recently that it has made a major change to its algorithm.

Before you start to worry, this algorithmic change is designed to target content farms.

With a new algorithm change, content farms are expected to suffer

Google announced recently that it has made a major change to its algorithm.

Before you start to worry, this algorithmic change is designed to target content farms.

Content farming, a term for low-quality websites whose main goal is to attract website traffic by keyword stuffing, is seen by most users as obtrusive and annoying. Quality content on original websites is often under-ranked within search engines because of content farms.

Google’s algorithm change is expected to impact almost 12% of US-based Google queries by reducing rankings of low-quality sites and providing better rankings for sites with high-quality content.

[text_ad]

If Google is able to get rid of content farming websites, online publishers and search engines users alike can rejoice. For online publishers, their high-quality content may see better search rankings while search engine users will receive better content in a quicker, easier way.

As Google has received complaints in the past about low-quality content, this change may help the search engine giant regain trust with any dissatisfied user.

What are your thoughts on this change? Do you think it will help quality content find a larger audience? I’d love to hear your thoughts.

For more on this topic, take a look at this article from Mashable.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

Leave a Reply

Your email address will not be published. Required fields are marked *

Exit mobile version